Imagine being able to identify your clients’ problems BEFORE they even arise! The study of body types is the secret behind prevention.
Now, let’s go back to our gorgeous client, the one your employees all stare at in awe when she enters your clinic. You know before she says a word that she is a yellow rectangle. All you needed was a few seconds to figure out her skin’s predominant color, her bone and muscle structure as well as her facial shape.
Not only do you know her skin’s potential problems but also her general predispositions. You know that yellow rectangles have a tendency to worry – they often overload their nervous system. You also know that she will never have problems with her weight, that she has to eat often to maintain her energy level, that she needs to overdress because she’s always cold, and more.
Imagine the types of services you could offer to this person! Not only will you be able to offer customized skincare treatments, but you will also be able to recommend preventative measures related to nutrition, exercise and interpersonal relations.
That’s the difference between basic skin care and a global anti-aging approach. Your beautiful client may come for specific skincare services, but she will return home with a lot more. She will feel understood and personally taken care of based on her unique traits. Not only will she have great skin but, as a bonus, she will feel good about herself. She will become your client for life!